rave: sxsw keynote from the boss

unless you've been living under a rock you would have heard last week was sxsw here in austin. it still amazes me how huge this has become.  i remember back in college (which was a while ago) when it was this crazy weeklong hoopla during spring break where we got hear music from bands from all over the world. but now it's become an multi-event that involves, technology, film, fashion,  and food trucks. everyone comes and wants to be here.  it's amazing!  i mean, cnn rents out an entire restaurant and makes it their homebase for the week, perez hilton & rachel ray throw parties, every brand, band, film, product, app wanting exposure is here, and celebrities galore...crazy i say!

anyhow...a lot happened and i could go on for days about it but i just don't have the time or space to do that today.  BUT i did want to share with you something.  i did not have the privilege to attend any of the  official sxsw stuff this year but parties involved have been really nice about sharing, posting, and streaming content.  npr posted the full keynote address given by bruce springsteen a couple days ago and i finally got a chance to watch it.  and i have to say...watch it.  it's 50 minutes well spent.  

seriously, click this link and watch it.

i'm incredible jealous of the people who did get to hear him in person.  go watch...you'll be glad you did.

Open you ears and open your heart
Don’t take yourself too seriously
And take yourself as seriously as death itself
Don’t worry
Worry your ass off
Have iron-clad confidence 
But doubt
It keeps you awake and alert
Believe you are the baddest ass in town
And…You suck!

It keeps you honest.
Be able to keep two completely contradictory ideas alive and well inside of your head and heart at all times
If it doesn’t drive you crazy, it will make you strong
And stay hard
Stay hungry
And stay alive
And when you walk on stage tonight to bring the noise
Treat it like it’s all we have
And then remember it’s only rock n’roll

Bruce Springsteen - SXSW keynote address


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