unless you've been living under a rock you would have heard last week was sxsw here in austin. it still amazes me how huge this has become.  i remember back in college (which was a while ago) when it was this crazy weeklong hoopla during spring break where we got hear music from bands from all over the world. but now it's become an multi-event that involves, technology, film, fashion,  and food trucks. everyone comes and wants to be here.  it's amazing!  i mean, cnn rents out an entire restaurant and makes it their homebase for the week, perez hilton & rachel ray throw parties, every brand, band, film, product, app wanting exposure is here, and celebrities galore...crazy i say!