yeah, that was my first reaction too, but after some reading, it makes sense and seems pretty darn cool. jelly bean wine bar is a company that has figured out the combinations of certain flavors of jelly beans can taste like wine. such as, if you chew a combination of peach, pear, apricot, apple, cantaloupe, grapefruit and tangerine beans, it tastes (yum!) roughly like riesling. they even have dirt and pepper flavors for the red wines, such as the pinot noir.
when you order from the website you order these kits that come in either 1/4, 1/2, 3/4 or 1 pound. the size and weight indicate how much you'll get of each flavor to make the desired "wine". You can also order shooters which are like shots, but with jelly beans.
seems pretty cool. maybe will try it out for a work event and see how it goes. if anyone has tried this, let me know, i'm curious on how accurate the flavoring is.